Several times, we've had upset customers tell us that we just want to cheat them. After all, they paid for their entire order upfront and there are backorders and they don't know IF we'll even ship those things. Clearly, WE JUST WANT TO CHEAT YOU!
Frankly, I wanted to cheat people from the very start, but Susan, my wife and good side, said, "NO!" We're going to be honest and give people even more than they expect whenever we can. So, I had to make a decision. Do I start out trying to cheat people for every dollar I can realizing that we would never keep a customer OR Do I want to make my wife (and consequently everyone in my family - especially me) happy?
Susan won out and the truth is that we've had Discount Embroidery Supply for over 15 years and have never - not one single time - cheated someone. We haven't stolen their money and we haven't made zillions because we've had the use of their money for longer than a day or so. We've shipped every backorder or refunded people's money when a backordered item is discontinued by the manufacturer. We have found it a little difficult to make zillions on the use of your money with the interest rate being .000000000001%. Another truth is that because of the high incident of online fraud, credit card companies are not allowing us to capture credit card payments more than one time. See the article on PCI Compliance for more information. Anybody that is able to do several partial charges on a single purchase has your payment information on file and all someone has to do is break into their computers or into their offices and your information is compromised.
So, here we are - stuck being totally honest and boring. I'm sorry!